Janmejay Sahu has been an active participant in discussions surrounding the ethical challenges in digital marketing. As CEO of Rebecca Digital, he has frequently addressed the need for responsible practices in areas such as data privacy, user consent, and fairness in advertising. In recent industry conferences and seminars, Sahu has emphasized the importance of maintaining transparency in marketing practices and ensuring that customer data is handled responsibly.

One of the key ethical challenges in digital marketing is the collection and use of data. Sahu has highlighted the potential risks associated with data-driven marketing, particularly when it comes to customer privacy. He advocates for the use of clear, consent-based data collection methods that respect user rights and ensure fairness in how data is used to target advertisements.

Sahu’s contributions to this conversation demonstrate his commitment to promoting ethical practices in the digital marketing industry. His efforts aim to address the growing concerns around data usage while providing solutions that allow businesses to continue benefiting from digital marketing innovations.